If you are like most HVAC contractors, you pay close attention to the weather forecast because you know that a bitter cold spell in the winter or a heat wave in the summer is going to have your phone ringing off the hook. That’s great news for sales, but there are some things you should consider about dealing with these upswings in the best possible manner.
The first thing to consider is that desperate customers just want their equipment fixed fast and in the heat of the moment (pun intended), and they may be willing to pay just about anything. Should you raise your rates just because you could probably still make the sale? Probably not a good idea. Once things get back to normal, that customer might not speak very highly about you and since referrals make the best marketing, your short-term windfall won’t carry you near as far as a customer that is an ambassador for your services.
The second thing to consider is having a heating and cooling supply company that is as ready to handle the upswing as you are. They’ll go into overdrive to be fully stocked, especially if there is a chance that getting more supplies is threatened because of a long-lasting storm situation.
Here at Makers Supply Co., we have a long history of surviving extreme temps and storms, both in the field and as a wholesale heating and cooling supply company. You can count on us to help you be successful through all the ups and downs that are a part of serving this community with quality HVAC services.